In today’s world, digital marketing has become one of the most powerful tools in business. Imagine being able to have a dedicated team of professionals by your side who have over 20 years of experience in their respective fields to help you with your online marketing needs. Well, that’s exactly what you’ll get from an internet marketing agency!
#1 AI & Automation to Take Over in a Big Way
You may be wrong if you believe AI and automation are only for mobile tech. These technological advancements will be felt greatly in the world of digital advertising. Paid searches will be impacted by automation, which will lead to programmatic advertising.
Programmatic advertising is an artificial intelligence-based, paid media. It involves buying advertising space based on data and then using that data to target the right audience.
Automation in digital marketing is, to my mind, not surprising. Automation in paid media is cost-effective and more seamless, which is a good thing.
#2 Influencers will provide authentic reviews that help build consumer trust
It is long past the time when brands used billboards to advertise the benefits of their products.
People don’t trust product descriptions from brands these days. Strangely, people trust the opinions of influencers, strangers who have tried the products.
It’s all about creating the right buzz and jumping to the future from the past.
Authenticity is the key.
You must get influencers who share your brand’s values if your brand is to engage your target audience. This is where the fun begins.
It’s not easy to find the right influencer for your company. A spat between influencers and brands would be rare, however. Automation will make it much easier to find the right influencer.
#3 Voice Search is the Next Big Thing In Digital Marketing
Voice search is now a powerful tool in your SEO arsenal. You can increase your website’s traction by optimizing it to support voice-based searches.
#4 Video Marketing will Enjoy Higher Audience Engagement
Just looking at the YouTube subscribers of YouTube celebrities will give you a glimpse into how important video marketing will be in the future. YouTube is currently the second most visited site in the, right behind Facebook.
Video content is growing rapidly, even right now. Videos are attracting lots of attention.
#5 Personalization is the Key to Attracting Customers
The future of digital advertising is not only bright but also very personal. Since the inception of the internet, personalization has steadily increased.
Instead of receiving search results that don’t match your query, now you get results that are relevant to what you are searching for.
You can expect digital marketing to adapt to your preferences and tastes if the future is predicted. Algorithms will get smarter and more accurate in understanding and predicting your personality, and behavior.
#6 Social Media will Take Over in a Big Way
It is expected that social media will become more prominent in our personal and professional lives. This is already obvious. It is evident that recruiters judge candidates based on their social media profiles to determine if they are the right fit for the company.
How can social media be a benefit to marketers in the future, however?
Social media will allow marketers to tap into the subconscious of consumers, in addition to providing a platform for product advertising.
This allows a marketer to gain a greater understanding of his target clientele, which can be used to provide highly targeted services that better fit their needs.